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Stop guessing and start growing. Fuel retailers can now confidently expand their site locations with LocationPro, an AI-powered retail network planning platform. This world-class modeling software solution combines near real-time location data, traffic trends, and demographic statistics to help multi-site retailers make high-return investment decisions.
LocationPro helps:
View the LocationPro fact sheet to learn more about our network planning software.
LocationPro leverages AI and machine learning to support smarter, faster decisions throughout the network planning cycle:
Micro-local Performance Analysis
Understand every location down to the block or building level.
Competitive & Traffic Modeling
Model interactions between nearby sites and vehicle flows.
Forecast Accuracy & Refinement
Compare predicted sales volumes and financials to actuals to improve future projections.
Investment Justification
Use detailed financial models to support board-level investment approvals.
| Human Mobility | Vehicle Mobility | Retail & POI Data | Fuel Pricing & Market Share |
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| Track behavioral and demographic patterns through mobile phone signals — including foot traffic trends, work location clustering, and catchment area insights. | Vehicle counts, traffic speeds, parking behavior, and route timing data — all essential to fuel volume forecasting and investment planning. | Includes demographic data, consumption behaviors, point-of-interest mapping, and social insights. | Access historical and near real-time OPIS data on fuel pricing and estimated market share to identify areas with optimal margin potential. |
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| AI-Driven Planning Increase sales through smarter site selection. |
Hyperlocal Precision Analyze down to city blocks or buildings with human mobility insights. |
Fuel Data Advantage Access fuel pricing and market share data to avoid risky areas. |
Vehicle Flow Forecasts Use vehicle and traffic patterns to estimate site volume. |
Forecast and Validate Compare forecast vs. actuals to continually improve outcomes. |
Objective: Identify the most strategic locations for retail or service outlets, maximizing sales and minimizing risk.
Benefit: Find optimal sites with up to 50% more sales compared to other industry approaches.
Objective: Manage a network of locations, ensuring the best performance across all sites, adjusting site features and services for underperforming stores.
Benefit: Calculate your next best investment to maximize return from every site in your network.
Objective: Assess the impact of opening new locations on your existing network performance and understand competitive dynamics to optimize your overall network strategy.
Benefit: Understand the potential competitive impact of opening new locations with data-supported accuracy.
Objective: Predict current and future sales for new and existing competitor stores, helping companies acquire the most promising stores in the market.
Benefit: Forecast sales in existing and new sites with data-supported modeling.
Objective: Identify untapped market opportunities where new stores can be opened with minimal competition
Benefit: Forecast sales in new sites in territories with minimal error.
Objective: Predict current and future sales for new and existing stores, helping companies optimize inventory and marketing efforts.
Benefit: Forecast sales in existing and new sites with negligible error.
Make your fuel prices competitive at every station, every minute of the day. Faster, smarter pricing decisions are delivered via your POS system at each station.
Learn MoreUnderstand retail fuel station performance in each market at the site level. Get next-generation data analytics of trade area, customer demographics, customer loyalty rates, cross-shopping and seasonality. Compile true competitor lists for each station based on shared site visits.
Learn MoreBecome more profitable when selling fuel by using the live retail margin information in OPIS MarginPro. Discover instantly if margins are up or down. Track margins by MSA or on a state or national level.
Learn More